Branding
FONDEO
FONDEO
FONDEO
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Year
2025
Year
2025
Year
2025
Client
Fondeo
Client
Fondeo
Client
Fondeo
Industry
Capital Investments
Industry
Capital Investments
Industry
Capital Investments
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fondeo is a Guatemalan fintech company focused on simplifying access to credit for growing businesses. They manage the entire process, from gathering documents to coordinating with banks and delivering funds, usually within two months. With a commitment to transparency, integrity, and simplicity, Fondeo helps companies secure the capital they need at the right time.
Objective
To refresh and strengthen their brand identity through a complete rebranding process. By delivering a new logo, brandbook, website, and photoshoot, we aimed to reflect their values of simplicity and trust, position them as a modern and reliable fintech solution, and enhance their visual presence across digital platforms.
Challenge
Redesigning Fondeo’s logo required building on their original concept while refining its visual impact. The objective was to modernize the identity and elevate its professionalism, without losing the familiarity and essence of the existing brand. This process involved careful adjustments in typography, form, and balance to create a fresh yet recognizable mark.
Result
The result was a cohesive and elevated brand identity that feels both modern and trustworthy. The updated logo, paired with a clear visual system, website, and photoshoot, positioned Fondeo as a professional and approachable fintech solution while staying true to its original essence. The new branding strengthened its presence across digital platforms and aligned seamlessly with its mission and values.
Latest Projects
Branding
FONDEO
FONDEO
FONDEO
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Year
2025
Year
2025
Year
2025
Client
Fondeo
Client
Fondeo
Client
Fondeo
Industry
Capital Investments
Industry
Capital Investments
Industry
Capital Investments
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fondeo is a Guatemalan fintech company focused on simplifying access to credit for growing businesses. They manage the entire process, from gathering documents to coordinating with banks and delivering funds, usually within two months. With a commitment to transparency, integrity, and simplicity, Fondeo helps companies secure the capital they need at the right time.
Objective
To refresh and strengthen their brand identity through a complete rebranding process. By delivering a new logo, brandbook, website, and photoshoot, we aimed to reflect their values of simplicity and trust, position them as a modern and reliable fintech solution, and enhance their visual presence across digital platforms.
Challenge
Redesigning Fondeo’s logo required building on their original concept while refining its visual impact. The objective was to modernize the identity and elevate its professionalism, without losing the familiarity and essence of the existing brand. This process involved careful adjustments in typography, form, and balance to create a fresh yet recognizable mark.
Result
The result was a cohesive and elevated brand identity that feels both modern and trustworthy. The updated logo, paired with a clear visual system, website, and photoshoot, positioned Fondeo as a professional and approachable fintech solution while staying true to its original essence. The new branding strengthened its presence across digital platforms and aligned seamlessly with its mission and values.
Latest Projects
Branding
FONDEO
FONDEO
FONDEO
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Rebranding with logo, brandbook, website, and photoshoot for an innovative fintech startup.
Year
2025
Year
2025
Year
2025
Client
Fondeo
Client
Fondeo
Client
Fondeo
Industry
Capital Investments
Industry
Capital Investments
Industry
Capital Investments
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fondeo is a Guatemalan fintech company focused on simplifying access to credit for growing businesses. They manage the entire process, from gathering documents to coordinating with banks and delivering funds, usually within two months. With a commitment to transparency, integrity, and simplicity, Fondeo helps companies secure the capital they need at the right time.
Objective
To refresh and strengthen their brand identity through a complete rebranding process. By delivering a new logo, brandbook, website, and photoshoot, we aimed to reflect their values of simplicity and trust, position them as a modern and reliable fintech solution, and enhance their visual presence across digital platforms.
Challenge
Redesigning Fondeo’s logo required building on their original concept while refining its visual impact. The objective was to modernize the identity and elevate its professionalism, without losing the familiarity and essence of the existing brand. This process involved careful adjustments in typography, form, and balance to create a fresh yet recognizable mark.
Result
The result was a cohesive and elevated brand identity that feels both modern and trustworthy. The updated logo, paired with a clear visual system, website, and photoshoot, positioned Fondeo as a professional and approachable fintech solution while staying true to its original essence. The new branding strengthened its presence across digital platforms and aligned seamlessly with its mission and values.